BRANDING
CARMEN CABALLERO
Carmen Caballero is a Spanish therapist practicing in Spain, England, and Mexico. Specializing in family constellations and transpersonal therapy, she helps her patients bring meaning and direction back into their lives.
For her branding, Carmen wanted to illustrate this mission. We proposed the concept of the compass rose, symbolizing orientation and guidance. At her request, we incorporated a design inspired by Celtic art. The thin and feminine typography we redesigned perfectly complements this artistic direction.
The chosen color palette is soft, calm, and reassuring, evoking well-being and serenity, while reflecting the therapeutic essence of Carmen’s work.
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