BRANDING
LA SIEMBRA
La Siembra is a Mexican communication agency dedicated to products from agriculture and local crafts.
For the creation of its visual identity, La Siembra chose to emphasize the deep connection with the land. The agency’s logo uses iconography inspired by weaving, or “tejido” in Spanish, evoking the concepts of connection and network. Mexico, rich in textile traditions, still offers a great variety of fabrics handcrafted from plant fibers and animal wool.
The chosen color palette is inspired by the natural tones of the earth, with pastel shades reflecting the hues found in nature. The typographic play in the logo, combining serifs and sans-serifs, symbolizes the harmony between tradition and modernity.
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